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Campaign Management

The word campaign is a military term. So is strategy. So is guerrilla. By the sound of it, marketers can be a militant bunch. But one crucial yet seldom heard term determines marketing success.

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Marketing Automation

Can you grow revenue faster? At top productivity with no wasted effort, perhaps, for the efficient marketer. But how do you amplify efficiency so that 1 of you can now do the work of 10?

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Marketing Segmentation

Knowing your customers is everything, whether you know technology or not. Crucial customer data may be within your reach. But once on the chopping block, how should you cut it up?

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Database Marketing

Somebody must play the navigator and guide the corporate ship through seas of customer data. Why not let it be you? But not without a marketing database system. What does it take to get one?

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