The Best Business To Own in Pictures Not Just Words
The best business to own is one that you can envision growing hand in hand with your ability to satisfy the needs of the people that you care most about. These people that you should care most about are your customers. So the best business to own is the one that will make your customers […]
A Successful Small Business Online Marketing Strategy That Ruins You
I was giving small business online marketing advice to a Westerner who lives in Asia. He built a website that has been producing enough money for him not to have a job. He had been following a very successful website development program since 2004 and arrived early enough to the online business creation frenzy to […]
Here’s The Best Salesmanship Advice From Jail Bird Con Artists
One of the most challenging aspects of commerce for many people starting a business is selling. It goes beyond having to know what to say to someone who might be interested in what you offer. Selling is both an art and a science. And finding that point of balance between these two seemingly opposite ends […]
How to Draft Your Small Business Marketing Plan Blood Free
As a business owner, you are the master and commander, the captain of your own ship. Your small business marketing plan is your map across the furies of a tempestuous sea. But like the Romans of old, the market has but little mercy for a defeated general. In the days of Caesars and gladiators, and […]
Why Easy Online Business Requires You Stop Acting Like a Turkey
There is no possibility of creating an easy online business or brick-and-mortar operation without becoming a sticky business. Stickiness is the result of customer loyalty. That is, when your customers are loyal, they stick around your store whether online or elsewhere, because they believe it’s nearly an obligation for them to do so. Yes, you […]
Recession Marketing Success Requires Acting Beyond The Pressures Of The Moment
We’re obviously going to spend a lot in marketing because we think the product sells itself. — Jim Allchin Recession marketing will test your mettle. So a word to the wise is sufficient. This coming recession is going to be a real bad one. It will pay off to pay attention to those who have […]
Why Marketing Automation May Require Busting Information Silos
Some senior corporate marketing managers pursue after marketing automation projects more to gain an advantage over another head of marketing at a different division in the same company than to compete with marketers at a rival corporation. This behavior builds corporate fiefdoms. These fiefdoms often get their identity from the banner the marketing troops fly […]
Online Jobs Work From Home Only When…
There are online jobs that work from home. But succeeding in them is conditional. This success depends on what we hold in our minds first. Our thinking adheres to our natural inclinations and then becomes an inherent part of us. Let’s be more explicit. Too many of us have been conditioned from an early age […]
Steps to Start a Business Fast When You Want to Get The Lead Out
The steps to start a business fast are not all the same nor are all steps to starting a business equally important. But there is a series of steps that you may consider optimal if you truly wish to get going fast in initiating a micro-venture, especially if you’re in need of work and want […]
Here’s What Makes Lead Nurturing Work
Got some lead nurturing to do yet nothing new to say? Let’s assume your marketing and sales teams are in alignment. (Big assumption!) This will make our discussion easier. Because having the sales and marketing folks speaking with each other makes lead nurturing not merely effective but feasible. Why? In a word: Content. Yeah, I […]
Starting Own Business With No Money But Some Maturity
The sign reads: ‘Starting Own Business, Every Nickel Helps’. That’s what the gentleman down on his luck (and sitting on the curb) wanted you to believe he would do with my money. “It’s not a loan,” he says. “But it’s going toward a worthwhile cause…” May be the joke is worth the nickel. But in […]