We’re obviously going to spend a lot in marketing because we think the product sells itself. — Jim Allchin Recession marketing will test your mettle. So a word to the wise is sufficient. This coming recession is going to be a real bad one. It will pay off to...
Marketing Process
Why Marketing Automation May Require Busting Information Silos
Some senior corporate marketing managers pursue after marketing automation projects more to gain an advantage over another head of marketing at a different division in the same company than to compete with marketers at a rival corporation. This behavior builds corporate fiefdoms. These fiefdoms often get their identity from...