Here’s a cautionary tale for would-be solo influencers. Lord Byron, a notorious incestuous adulterer, who fled his homeland and died of malaria in a foreign war, once said: “𝗙𝗮𝗺𝗲 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗵𝗶𝗿𝘀𝘁 𝗼𝗳 𝘆𝗼𝘂𝘁𝗵.” Should you seek it? How many Gen-X managers on LinkedIn chase fame? Few have more...
Marketing Strategy
Have You Heard Of Value-Driven Networking?
It’s the secret to a sustainable solopreneur career. Transitioning from a corporate job to solopreneurship hinges on building an ongoing cycle of meaningful interactions with commercially-viable connections. These connections aren’t just random contacts. They need to be capable of sustaining your venture and replacing your corporate income. What would...
Neighbors Laughed At Him Until This Local Market Business Secret Made Him Rich
Why not make a fortune as a nobody? Jim Varney did it until he couldn’t keep from becoming famous. He died a multimillionaire. How? He focused on local needs. So very often today we read of one entrepreneur after another trying to make it big universally online or by...
Finding Small Business Marketing Techniques Lost in a Hay Stack of New Technology
I’ve made a living simplifying technology in marketing for large and small businesses that want to use both, technology and marketing techniques, to make more good money. The marketing technology helps these businesses improve interactions with their customers when tactically used through sound techniques. For a long time, marketing...
Why Start In Business Without Running Discount Deals
When you start in business, it is very easy to develop the new entrant mentality. This is something that I discourage in my clients. In fact, this week I was speaking about it to one of them, who has become very successful this year. “Last year,” I reminded him,...
A Successful Small Business Online Marketing Strategy That Ruins You
I was giving small business online marketing advice to a Westerner who lives in Asia. He built a website that has been producing enough money for him not to have a job. He had been following a very successful website development program since 2004 and arrived early enough to...
Here’s The Best Salesmanship Advice From Jail Bird Con Artists
One of the most challenging aspects of commerce for many people starting a business is selling. It goes beyond having to know what to say to someone who might be interested in what you offer. Selling is both an art and a science. And finding that point of balance...
How to Draft Your Small Business Marketing Plan Blood Free
As a business owner, you are the master and commander, the captain of your own ship. Your small business marketing plan is your map across the furies of a tempestuous sea. But like the Romans of old, the market has but little mercy for a defeated general. In the...
Why Easy Online Business Requires You Stop Acting Like a Turkey
There is no possibility of creating an easy online business or brick-and-mortar operation without becoming a sticky business. Stickiness is the result of customer loyalty. That is, when your customers are loyal, they stick around your store whether online or elsewhere, because they believe it’s nearly an obligation for...
Recession Marketing Success Requires Acting Beyond The Pressures Of The Moment
We’re obviously going to spend a lot in marketing because we think the product sells itself. — Jim Allchin Recession marketing will test your mettle. So a word to the wise is sufficient. This coming recession is going to be a real bad one. It will pay off to...