• Are you struggling with your marketing?
• Do you think new marketing systems technology can help you?
• But are you too busy to find marketers able to listen and deliver new technology?
• Are you scared to make a mistake setting up your own marketing systems?
• And do you even know how to determine which marketing systems to work on first?

For most small and mid-size companies, the biggest frustration with marketing systems and technology is not knowing what to do, who to trust and who to call to put the pieces of the technology puzzle together for them.

They know they need every piece to snap into place and become productive practically overnight. They have no time to lose. There’s no money to waste. The economy is impatient and this leaves no room for mistakes.

This is why they become flustered, and freeze.

Is this you? Because technology today is relentlessly rushing at you like frequent tidal waves. If it’s not a website, it’s social media. Should you do Facebook ads or grow a YouTube audience, invest in SEO or configure a chatbot? And how do you avoid surfing a fad instead of something truly long-lasting?

You’re Going To Need A Reliable Resource To Partner With

Matters are only getting more complex and confusing with every passing month. Your knowledge gap is only widening. Complexity is the future. And when it comes to the future, there are people who let it happen to them, there are people who make it happen to them, and then there are people who wonder what happened to them.

Which one are you?

There is an established term that has been buzzing for a while in marketing circles. It’s “cloud computing”. It’s an old concept in a new wrapping. It means outsourcing the technology. It means that you no longer need to hire technicians permanently to assemble tools and coordinate marketing procedures from scratch.

All you need to do instead is lease the tools from a third-party online. Inherently within these tools you’ll find pre-fabricated marketing processes for you to adopt. The benefit? You’d be up and running in a heartbeat!

But don’t let that be your last!

If only you knew how to orchestrate the use of all these tools and processes to exploit your company’s exiting marketing assets! Then, you could impact each of them to produce a persistent effect – one that ultimately  explodes your bottom line geometrically. You’d achieve this in an impressively short amount of time and for very little if any added cost to what you’re already doing.

How awesome would that be?

But you need to know how to orchestrate your system as a marketer, not as a techie. And you can’t do this alone.

What Marketing System Assets?

• How would you like to produce from one-third to twice as much revenue in 3 to 6 months?
• Would you like to attract more prospects?
• Do you want to convert more of them into paying customers?
• There comes a time to mine your customer base for greater value and to grow your business. Can you do this today?

Consider the following 6-phase marketing system. It represents 6 asset areas in your company’s marketing operation. If you haven’t yet structured your marketing optimally to cover these 6 phases, then your marketing system assets are under-performing. They’re going to waste. You’re throwing money away with both hands.

We’ve got to change that.

Make small changes in each of these 6 interlocking phases of your marketing system and you can dramatically affect your business success. The impact on your return on investment could be to double your revenue in less than 6 months without having to figure out what outsourced technology lies underneath the hood.

Just consider the following brief illustration.

How To Double Your Revenue

Imagine a company that produces about 10,000 prospects per month of which about 300 turn into paying customers, with the average deal size running maybe at $475 per month and each monthly upsell opportunity being about $220. In the space of 6 months, this company produces approximately $1.25 million.

Now consider if during those 6 months you increased four numbers:  1) the number of prospects by 25%, 2) the customer conversion rate by 25%, 3) the average deal size by 25% and 4) the average upselling opportunity also by 25%. Would the revenue increase by 25% from $1.25 to $1.5 million? Absolutely not!

The revenue, on the contrary, nearly doubles to almost $2.5 million!

This is the compounding effect of systematically optimizing multiple marketing asset areas. Try it out yourself for your own business using the calculator below. Just fill out the yellow boxes.

Let’s Focus On Your Marketing System Assets

With the help of Snap-in-Place Marketing Systems you can align your marketing system assets sequentially to fire off your efforts in succession and gain momentum, starting with the following:

Company Positioning (Asset #1)

Discover the strategy that will make you uniquely stand out from the competition and wholly irresistible to your ideal clients before executing on your marketing campaigns.

Integrity of Positioning (Asset #2)

Incorporate this unique positioning strategy into all of your marketing, from promotional documentation all the way to your receptionist’s voicemail message to ensure that your customers never become confused about who they’re being loyal to.

Customer Database (Asset #3)

Centralize the collection of the most important and valuable asset that your company can ever own: customer information to track behavior, satisfaction, loyalty, conversion, lifetime value and growth, and to launch intelligent, outbound direct marketing and media campaigns, that involve email, postal, press releases and ad campaigning.

Value-added Alliances (Asset #4)

Develop joint campaigns and referral programs that reshape your existing and perhaps even under-performing activities through complementary, value-added improvements from marketing partnerships in new profitable alliances.

Community Marketing (Asset #5)

Learn to develop a presence in your local community through local involvement that reinforces your unique positioning to gain public support for your company and your business cause.

Inbound Marketing (Asset #6)

Connect your business with Google and Facebook and turn your website into your most reliable and economic source of sales opportunities through a highly sophisticated inbound marketing methodology that incorporates search engine optimization (SEO), blogging, social media publishing, article marketing, group interaction and content syndication aimed at generating qualified commercial traffic to your site, that more readily converts from leads into sales, with a complete view of your funnel for analysis, measuring and reporting.

Why Snap-in-Place Marketing Systems?

Here’s the skinny on why Snap-in-Place Marketing Systems is your best option. Large corporations can afford expensive agencies to hire teams of experts to spend millions in the creation of stylish new programs, systems and technologies that only specialists can manage or operate. These take many years to master, only to replace them with the latest version within a few quarters.

Meanwhile, the small business operator struggles with a dependency on one or two manual marketing techniques and wonders “Why can’t I get enough business when I really need to?”

Snap-in-Place Marketing Systems is the service I offer after spending one and a half decades designing, launching and refining these types of systems to support global marketing organizations at both the corporate headquarters and field marketing levels at Fortune 1000 companies. In those years as a marketing system practitioner I’ve learned one lesson like lightning striking twice:

Great technology doesn’t produce great marketers. But a great marketer needs great technology to achieve greatness. And greatness here means extraordinary revenue.

Not until the advent of cloud computing, however, did it become possible for the small and mid-size company to gain the kind of advantage that great technology afforded only to large corporations. But this new technology has to be incorporated into a systematic approach to revenue generation to be of any use for the small business operator.

This was always the hardest task to accomplish for large businesses because of conflicting interests within those large organizations. And yet, by combining a great methodology forge in the furnace of Corporate America while exploiting your small business’ existing marketing assets with my extensive knowledge of direct response, database marketing, campaign management, marketing automation, inbound marketing and customer relationship management, I may consolidate the essentials that your small organization can now leverage to achieve greatness in your revenue generation.

These substantial gains in revenue generation may be accomplished merely by making small yet crucial adjustments to your existing marketing assets. And then, using cloud computing technologies, we could scale their impact at the lowest possible cost to you. The only requirement is a hungry, cooperative, hands-on marketing and sales operation struggling for help and willing to experience a radical transformation in the way it currently does business.

Who Gains The Most From These Services?

Those who best benefit by my services are starting solopreneurs, small and mid-size business owners with…

• Existing customers
• A solid knowledge of their market
• Great and unique products but under-performing sales with low closing rates
• Ineffective advertising
• A weak website performance and no social media presence
• No inbound marketing (i.e. no SEO, no blog or no social media activity)
• A desire to trade internationally, particularly with emerging economies

If you are…

• NOT raising your prices to remain competitive
• NOT standing head and shoulders above the competition for your ideal customers
• NOT testing your promotions before going to market
• NOT relying on more than 2 or 3 techniques to generate leads
• NOT tracking your captured leads and rapidly converting them into sales

…then this service is what the doctor ordered for you!

Who Gains The Least?

Companies resistant to change, dependent on a dedicated team of in-house direct marketers or an agency of record to carry out their marketing for them, and mainly interested in adopting a new marketing automation technology to blast emails out more quickly to more customers without any urgency to transform radically their internal business processes or integrate them intimately to Sales for a seamless workflow will not find Snap-in-Place Marketing Systems’ services of much value.

But if you want…

• More revenue
• More control
• More intelligence

…from your marketing endeavors, then Snap-in-Place Marketing Systems will deliver on all 3 at no risk to you. Here’s how it works.

What The Service Process Entails In Summary

The following 6 steps summarize what you can expect to happen from an engagement with Snap-in-Place Marketing Systems if you opt for any of our standardized process development services:

1. Marketing Audit –

   In our initial discovery call, you and Arturo first discover whether our system solution may be the right fit to help you. Will it even make sense to use it in giving your business the boost that you want in order to achieve the strategic objectives that you have in mind? What would you like to accomplish? What would you like to see happen to your business? This we will discuss in Step 1.

2. Work Scope Definition –

   If after this marketing audit discussion the two of you arrive to a mutual agreement that suggests without a doubt that by following our proven step-by-step marketing system, our indispensable procedures will optimize your business to maximize your marketing success, then between you and us, we will evaluate how ready and eager you may actually be to innovate your existing business to secure your strategic objectives. This will be Step 2.

3. Statement of Work –

   Upon reaching a precise understanding between us about your readiness, we will settle on transforming one of your 6 marketing assets for maximum impact to your bottom line. Note, however, that the most critical asset to have meticulously defined and optimized, because it serves as the base for all others to build performance momentum upon, is your Company Positioning (Asset #1) and the Unique Selling Proposition that it yields for your ideal market. Therefore, unless you already have a powerful, unique and crystal clear marketing value proposition for us to work from for your business, we will need to agree to start with Asset #1 as prerequisite. This will be Step 3.

4. Project Plan –

   Step 4 involves settling on the asset management sequence that will produce the results that you want, inclusive of (a) greater revenue – no less than 25% and up to 100% of your current base in 3 to 6 months from system execution – (b) greater control over your marketing operation, and (c) greater insight about your business performance and your customers. Depending on your needs, we may recommend concentrating on your 4 core assets (Assets #1 through #4), and then incorporate the entire sequence of remaining assets. Else, we could selectively bolster any 1 asset of your choice, after ensuring the availability of your marketing value proposition and after identifying what is most feasible for us to do and where the biggest impact to your business can come from.

5. Project Scheduling –

   Step 5 is execution. Depending on the arrangement, we will execute jointly (Done-With-You) or individually (Done-For-You). But it will always be collaboratively, with certain assets improving under your direct oversight and others under Snap-in-Place Marketing Systems with full accountability to your business. But you will NOT receive a mere policy recommendations report like other consultants offer. We will get our hands dirty. We get the job done. There will be strategic implementation of the system recommendations or no deal at all. Also, during this stage, you will gain access to our project management platform to keep us all progressing on time, on budget until project completion.

6. Project Post-Mortem –

   The last step is to secure performance data and produce the measures that would demonstrate the improvement over your current situation and the trajectory of your success toward achieving your strategic objectives, just as we originally discussed we’d accomplish with you through the Snap-in-Place Marketing Systems service arrangement.

But it all starts with an initial call and a complimentary marketing audit.

How Can You Get The Ball Rolling?

For at least 30 minutes Arturo will be willing to speak with you to help you identify your marketing assets and determine whether together you both can find ways to produce greater yield from them. This discussion is centered on the ability of our system to stimulate greater productivity from your existing marketing assets. In so doing, it is often possible to gain astonishing and highly lucrative results with little additional investment.

How much more would you like to grow? Set up a call to discuss.

It’s a $275 consultation available to you as a risk-free guarantee that we will uncover ways to improve your bottom line in real terms at no charge to you by the end of the call. This means you will be free to use our ideas from the discussion and there would be no charge for this advice, though we’d of course be happy to execute on it on a project-by-project or contingency basis, depending on the work, thereby leaving you time for more valuable activities while ensuring that the work gets done.

Is 30 minutes of your time not worth this much benefit?

If your marketing has fallen short and you think technology and systems can get you out of your current rut to stimulate growth or stop the decline of your business, then contact us today to discuss how to increase your revenue base by 30% to 100% in the next 3 to 6 months, by attracting more prospects, converting more customers, and gaining greater intelligence about your most valuable marketing assets without having to get bogged down with technological issues. Instead let us help you turn your campaigns to cash.

Let’s discuss your marketing and sales process concerns. Schedule a FREE complimentary consultation. Let’s have a conversation. No pressure. No strings attached.

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