Let me show you a system to grow your revenue by 30% in the next 60 days and reduce your marketing budget by at least 25% – or you owe me NOTHING! I’m serious. But let me explain.
I’m often asked, “Art, what do you mean by your tagline ‘simplify technology, turn your campaigns to cash?’ Exactly how are you going to convert my campaigns to cash?”
Fair question. And it’s at the heart of my service offerings below and money-back guarantee.
So, first I start with your situation.
Then, I’ll explain how 1) I turn campaigns to cash and 2) remove your risks of wasting your own cash if you want to produce such results hiring my services.
Is This Your Current Situation?
Let’s assume that you have a service or product that you wish to sell. And you need clients. But you believe that just by creating a blog or a Facebook page and paying for Google ads, you’re going to produce sales traffic, and get lasting business. Well, I’m here to tell you that, if this is how you think, then you better have a lot of money to burn.
I can get into the details about this later on. But for now, just understand that if you’re targeting the First World market and basically budgeting, say, $5,000 to start a solopreneur project and you don’t yet have a website, a social media presence, no idea how to do social ads and no audience to start with, then you’re already at least $10,000 short from even beginning to succeed as a solopreneur.
Why?
Because just getting a competent social media ads consultant alone to target the hyper-competitive First World market will cost you an easy couple thousand dollars to hire and assign to monitor your campaign. Next, you’ll need an additional three-thousand dollars of actual ad spend to run the recommended campaigns for a few weeks. Ouch!
“OK,” you say. “I’ll learn to do it all myself then.”
So, you’ll spend your budget next on educating yourself on a technical skill that is neither your strength nor a billable service that your business will be offering to your customers. That’s an easy $1,000 gone in paying for guru courses and at least $2,000 and 3 to 6 months doing test campaigns to learn how to do social media advertising correctly.
Would that be a smart use of your $5,000 budget, your time, and your sweat?
Maybe. But that’s if you had no other option available.
However, I am offering you another option.
Wouldn’t This Be A Preferable Future for You?
Why not instead…
- Grow yourself an ideal audience.
- Concentrate it where you can exclusively interact with it.
- Cherry-pick its best members to sell into.
- Set aside this exclusive bunch of people for special and regular treatment, and then…
- Target them with unique promotional offers.
- Now knowing the ideal audience profile most responsive to these offers, you can execute intelligent Pay-per-Click (PPC) campaigns to supplement demand.
- Gather your contact data into a central database.
- Re-target your ideal customers for repeat sales based on your databases tracking ability.
- Refine your campaigning process as you go.
- Finally, scale your business by always targeting the 20% that yields the 80% of results.
Do you like that? Well, that’s a system. It’s what Snap-in-Place Marketing Systems is all about. And it’s what I deliver to you in 3 phases that I detail below. But why is this important for you.
It’s important because campaigns turn to cash the moment you have a reliable sales conversion funnel system in place that you can fill with qualified leads from your targeted promotions. And this funnel system consists of various tools and services that must operate together to produce those sales conversions for your solopreneur projects.
Without a marketing system you cannot systematically generate leads and convert them into sales and, thus, produce cash out of your campaigns.
So, you see? There’s more to this solution to the problem of launching a solopreneur project or venture than simply setting up a single website or a business page in some social media platform or doing plain Facebook, Google, or LinkedIn pay-per-click campaigns.
What’s The Main Problem You’re Facing?
Considering the above, the main problem your facing is not knowing how to put together a system quickly and economically that converts campaigns to cash for less than $5,000. And not one so complex that it will take you too much time and money to figure out how to use. More so, you want to avoid hiring one that has too many bells and whistles that you won’t use but which you will still have to pay premium pricing for anyway. Incidentally, that’s what expensive and complex Software-as-a-Service (SaaS) technologies daily offer you.
Simplifying Technology Means What Exactly?
When I speak of simplifying technology, I’m speaking of producing turnkey deliverables that are either Done-With-You (DWY) or Done-For-You (DFY) and that you’ll be confident do cover all the bases affordably to get you off the ground and into results quickly.
These deliverables beat Do-It-Yourself (DIY) and SaaS alternatives. In other words, you do not have to train yourself to become a technologist to avoid having to hire expensive experts to build your own piecemeal system nor do you need to subscribe to a technology platform with more functionality, rigor and complexity than you presently need or will ever use as a beginning solopreneur.
Instead, technology that I simplify for you will always aim at converting your campaign into revenue, while making life simpler for you from a technical standpoint.
How do I do this? I do it by centering my startup system specifically on your use of social media traffic filling a contacts database that triggers email autoresponders, which drive qualified traffic streams to commercially-optimized web site landing pages, supplemented with Google and Facebook Ads traffic, to procure online sales or bookings for you.
Was that a mouthful?
It ought to be, because that’s what an integrated system looks like – one that actually will produce bottom line results and not just vanity metrics, like little red hearts, blue thumbs-up and yellow happy faces. If you want colorful icons, get a bowl full of Lucky Charms cereal. If you want sales, get a marketing system that snaps into place.
I piece this basic system together using chiefly open source/free software rather than proprietary (expensive) and complicated SaaS platforms like HubSpot, Marketo, Pardot, Oracle Eloqua, Salesforce.com, Infusionsoft, Microsoft Dynamics, etc. that require much specialized training and expensive human resources to configure and manage. This keeps my entry-level prices competitive unlike traditional digital marketing agencies which, short of a $10,000 budget, won’t touch a solopreneur with a 10,000-foot pole.
I have nothing against SaaS. I’ve used it and it’s great. But these solutions have a significant learning curve for you to climb and overcome. And they’re software that do not belong to you either. Only some of the data that you put into those tools belongs to you. The instant you stop paying your subscription license, you’re back to square one with no commercial assets of your own to speak of. That’s not the case with what I deliver.
Instead, I snap together an economical software system (a Frankenware model, as I call it) and train a capable Third World virtual assistant as part of my service offering to publish content and screen initial audience interactions for you, thereby flattening your technical learning curve, shortening your time to market, and freeing you as a solopreneur to begin understanding your target audience’s reactions to your promotions quickly and affordably – something that WON’T happen by 1) merely launching a website blog by itself that won’t receive any organic traffic for months (or years!) or 2) creating a social media presence that won’t actively secure an engaged audience, or 3) becoming technically proficient first at using a SaaS platform before seeing any results in having had to license that platform.
How Is It Possible to Create Such a System?
My professional background is marketing automation. I configured (even developed) various marketing automation and customer relationship management (CRM) Software-as-a-Service tools in my decades long career in Silicon Valley. So, I’ve managed extremely technical teams and do understand the marketing and sales process only too well, with all its pitfalls for those who buy the fluff – small and large companies alike.
It’s easy to get bogged down by the technology and lose sight of why you first even began to use it. Technology and not your customers can easily become an aim in itself, because the more it grows, the more it demands to be fed. So, the difference at first won’t result from the latest technology you adopt. Instead it will come from whether whatever technology you’re using gets you to results quickly, helping you gauge how much more you need to invest in your venture and where to do so before continuing to pay for additional technology.
At a certain point, the Frankenware system can be de-modularized – that means we can parse or break it up into its main components – and only certain components may need to remain active assets in your technology inventory, while you migrate the rest to a more holistically integral solution, such as a single SaaS platform. But by then, this Frankenware model would have proven its immediate value and justified the SaaS upgrade investment, even enabling your acquisition of it, by saving you funds, time and effort.
It’s the difference between investing $3,000 to $5,000 rather than $10,000 to $20,000 to produce 3 to 5 times your investment in a space of 4 to 6 months launching your basic infrastructure for your new online venture as a solopreneur.
I’m also a serial entrepreneur, who has sold my services in my career, an assortment of goods on separate ventures, including exports, and managed e-stores like WooCommerce and Shopify and marketplaces like Amazon and Etsy stores, using print-on-demand suppliers like Printful and Merch. So, I know plenty about online sales for microenteprises.
What I don’t commit to do for you is the actual marketing (e.g. copywriting, creative). I’m not a full service agency. And also I’m no tactician. I don’t stick just to PPC campaigning or email only, for example. Rather, I present to you a highly affordable, bare-bones yet fully integrated system solution that either I build entirely for you, or we build together. But I do help you to work out your campaign implementation strategy, which includes discussions about copywriting and creative, and deliver the very tool set that you need to execute that strategy through to convert your campaign to cash.
I do so for clients who actually want to leverage the means to scale a fledgling operation without friction and dependably track results, rather than reinvent the wheel every time you have to run a campaign. It’s the type of system that you can run from anywhere on the planet and take with you wherever you want to live. Let revenue follow you instead of you having to chase revenue when you campaign.
Which Part of The System is Best for You to Exploit Right Now?
Can I grow your revenue by 30% in the next 60 days and reduce your marketing budget by at least 25% – or you owe me NOTHING?
Yes, I can do that when you give me the means to produce these results for you in that time frame for a cost to you that won’t be greater than $5,000 but no less than $3,000. You need to be a small operator starting out, who may have already faced the frustration of spending over $1,000 trying to get results, whether paying for training or software that you no longer want to devote more time figuring out alone, because what you want NOW are the results that you’re not getting, and to waste no more time figuring out technology – whether it be social media, a blog, a Saas subscription or whatever!
If this is you, then I need 3 more things from you to produce the above results or you pay me nothing:
- A precise idea of who you’re already successfully selling your product or service to.
- A website where you’re driving these ideal contacts to give them something they’re desperately ready to pay you for.
- A holistic lead generation system to convert them into customers and invite them to buy from you again.
If you’re missing any of these three ingredients, then all bets are off. But it means also that your marketing is grossly deficient, and you need a system to snap into place.
Please take a look below at my standardized service packages and see which one fits your situation and budget. Then, feel free to book a call for a discussion with me on how I may be able to help you structure the appropriate solution for you as a solopreneur, microenterprise or small business.
