Preparing for a smooth transition from employee to solopreneur is not complicated. It beats dreaming of becoming a solopreneur while being a full-time employee. No better way exists to end fantasizing than by publishing your thoughts as a subject matter expert. Let’s talk about how to do it within...
Articles with the Tag Marketing Strategy
What Online Business To Start If You’re Smarter Than a Bug
What online business to start? If you’re smart, consider the following before taking your first step. You’ve heard it’s easier than ever to be on the Internet. And now you want to know what business to start there. Let me give you a warning. If you’re smarter than a...
Small Business Lead Generation When You Have Zero Customers, Zero Money
Small business lead generation should not be hard to figure out, when you know that you have neither customers nor money. Most people would say the answer is easy because without either customers or money you can’t do any small business lead generation. What’s so hard to figure out...
A Successful Small Business Online Marketing Strategy That Ruins You
I was giving small business online marketing advice to a Westerner who lives in Asia. He built a website that has been producing enough money for him not to have a job. He had been following a very successful website development program since 2004 and arrived early enough to...
How to Draft Your Small Business Marketing Plan Blood Free
As a business owner, you are the master and commander, the captain of your own ship. Your small business marketing plan is your map across the furies of a tempestuous sea. But like the Romans of old, the market has but little mercy for a defeated general. In the...
Why Easy Online Business Requires You Stop Acting Like a Turkey
There is no possibility of creating an easy online business or brick-and-mortar operation without becoming a sticky business. Stickiness is the result of customer loyalty. That is, when your customers are loyal, they stick around your store whether online or elsewhere, because they believe it’s nearly an obligation for...
Recession Marketing Success Requires Acting Beyond The Pressures Of The Moment
We’re obviously going to spend a lot in marketing because we think the product sells itself. — Jim Allchin Recession marketing will test your mettle. So a word to the wise is sufficient. This coming recession is going to be a real bad one. It will pay off to...
Why Marketing Automation May Require Busting Information Silos
Some senior corporate marketing managers pursue after marketing automation projects more to gain an advantage over another head of marketing at a different division in the same company than to compete with marketers at a rival corporation. This behavior builds corporate fiefdoms. These fiefdoms often get their identity from...
Here’s What Makes Lead Nurturing Work
Got some lead nurturing to do yet nothing new to say? Let’s assume your marketing and sales teams are in alignment. (Big assumption!) This will make our discussion easier. Because having the sales and marketing folks speaking with each other makes lead nurturing not merely effective but feasible. Why?...