If you’re a subject matter expert, communicating your expertise effectively to non-experts will be a significant challenge. Not doing so, however, will limit your engagement with potential clients, which will hinder your solo practice’s growth. So, here’s how to transform your solo practice with clear, relatable messaging. While simplifying...
Articles with the Tag Sales Strategy
What’s Your Worst Solopreneur Roadblock To Getting Repeat Business?
Which out of 4 is your worst? There are 4 typical roadblocks that may significantly impact your solopreneur’s ability to generate ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐. ๐ As an entrepreneur, your assessment of your specific situation may identify one of these as the worst. While you could be confronting all four, to...
The Secret To Predictable Freelance Income
Don’t shun freelancing because of irregular income! There are many activities you could practice to get sales quick. But if your problem is a lack of revenue regularity, then you’re missing out because of ignorance. Because you don’t have to rely on a constant hustle to get new clients....
Why Online Solopreneurs Do Worse Than Brick-and-Mortar Business Owners
I’ve put brick-and-mortar businesses online and gotten them leads that they wouldn’t otherwise get. But online solopreneurs fail me right and left. The reason why online solopreneurs do worse than traditional business owners may not be obvious. But I’ll reveal it to you here. A client of mine owns...
Why Some Sales Demos ‘EXPLODE’ in Your Face
Long before professor Victor Davis Hanson classified California as โAmerica’s First Third-World Stateโ, I was a student at the University of California. This was over 3 decades ago. Times were different then. Back then, I had to leave college for a while. My wife became pregnant with our first...
Here’s The Best Salesmanship Advice From Jail Bird Con Artists
One of the most challenging aspects of commerce for many people starting a business is selling. It goes beyond having to know what to say to someone who might be interested in what you offer. Selling is both an art and a science. And finding that point of balance...