I’ve made a living simplifying technology in marketing for large and small businesses that want to use both, technology and marketing techniques, to make more good money. The marketing technology helps these businesses improve interactions with their customers when tactically used through sound techniques. For a long time, marketing...
Articles with the Tag CMO
Why Marketing Automation May Require Busting Information Silos
Some senior corporate marketing managers pursue after marketing automation projects more to gain an advantage over another head of marketing at a different division in the same company than to compete with marketers at a rival corporation. This behavior builds corporate fiefdoms. These fiefdoms often get their identity from...