Don’t shun freelancing because of irregular income!
There are many activities you could practice to get sales quick. But if you’re problem is a lack of revenue regularity, then you’re missing out because of ignorance.
Because you don’t have to rely on a constant hustle to get new clients.
You only need to rely on evergreen products or evergreen services, and do so as a freelancer.
Sell an evergreen offer over an extended period of time. 👈
No need for frequent reinventions.
Have this at the cornerstone of your freelance business.
💥 It saves you time, costs, and effort while providing financial stability, by filling your pipeline with potential future buyers of your higher-end premium services.
So, what do you need to create such a product?
– Have a clear sense of purpose.
– Identify a perpetual problem inside a universal theme that provides lasting value when solved.
– Then, narrow down that problem to a specific target audience that you’ll concentrate your offer exclusively for.
– Create a story that explains the transformation to be had as an audience member going from problem to solution.
– Have a list of all the benefits of achieving this transformation once the solution takes root and overcomes the problem.
You’re going to need all this to get those people’s word-of-mouth and the product moving.
When ready, turn this perennial product into a “full-fledged career”.
In other words, deploy it the way you would a sales rep.
💰 Let this evergreen product speak on your behalf just like a sales rep would do for your brand to generate revenue.
For that, you’ll need a platform where to exhibit it and let it do its pitch from.
Your platform should include…
– a social media following
– your body of work, and
– a link to your product’s web page.
Your LinkedIn profile page meets these basic requirements. Want to see an example? Check mine.
🆘 Then, build an email list from these sales to keep in touch with your customers and help immunize you from the uncertainties of social media platforms that you’ll never control.
Adopt Kevin Kelly’s “1,000 True Fans” suggestion.
Aim to sell your evergreens to build a dedicated group of supporters 1,000 people strong.
If they’re willing to buy your output, this will provide you with a sustainable income at modest prices.
$100 x 1,000 = $100,000 C’mon! You can do this once a year!
💎 From this base of customers you can build an entire clientele for premium freelance services and customized projects.
Easy pickings!
The freelance world doesn’t have to be synonymous with financial uncertainty.
You just need to know the secret that makes freelance income predictably evergreen.
And it’s evergreen products!