You only need practice 3 of them daily.
Because inbound is sweet. But outbound could be sweeter.
Inbound is sweet because we love to post one time, and hope people read and voluntarily enter our circle, already indoctrinated to our teachings, and ready to hand offerings into our plates.
Oh, how sweet it is…when it does happen. 🙌
But it won’t go like that for anyone without a lot of content of a lot of different kinds for a lot of particular purposes being available to point toward an optimized funnel process, that you’d have to have tested a lot of times before getting such sweet results! 😰
Just being honest with you…
So as sweet as inbound truly is when it works, it takes a lot of time to see it perform nearly on automatic as above.
Meantime, while you’re trying to let published content replicate conversations with your prospects off-hours as you sleep, the most EFFECTIVE kind of it is sitting in your head. 🤯
💥 It’s the kind that you can only release through conversations.
And doing outbound could get it out to people. 🤘
To fewer of them, I know, but to the kind that gets you sales NOW!
So, while you work at setting up and refining your inbound system, what should you do to get that content in your head outflowing and getting you sales commitments TODAY?
I suggest you do at least 3 of the following daily:
- Start messaging people who check your profile.
- Start conversations with people who invited you to connect.
- Start visiting followers daily platform-active and comment on their threads.
- Start reaching out by chat to connections you left thread comments for.
- Start individually emailing folks who downloaded one of your lead magnets.
- Start conducting personalized video outreach through social.
- Start hosting webinars, virtual events, or mini workshops.
- Start doing surveys or polls. (Later share the results in public and explain how you’ll tailor offerings based on them.)
- Start sharing exclusive content exclusively in private. (Publicly announce you’re doing so.)
- Start implementing a referral program to incentivize your network’s expansion.
- Start collaborating daily with influencers to tap their audience.
- Start attending industry conferences to connect with attendees.
- Start offering limited-time promos to create urgency, excitement, and quick reactions.
- Start launching email autoresponder, 5-day free-training sequences driving to your website, where you’ve trained chatbots for instant engagement (e.g. to answer FAQ’s, collect contact information, initiate the sales cycle).
- Start using your phone to call people!!
Content isn’t conversation. But conversation is content.
You want content to sell fast?
Start 𝘁𝗮𝗹𝗸𝗶𝗻𝗴! 👈 Just not the wrong kind of conversations on social media.