Some senior corporate marketing managers pursue after marketing automation projects more to gain an advantage over another head of marketing at a different division in the same company than to compete with marketers at a rival corporation. This behavior builds corporate fiefdoms. These fiefdoms often get their identity from...
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Online Jobs Work From Home Only When…
There are online jobs that work from home. But succeeding in them is conditional. This success depends on what we hold in our minds first. Our thinking adheres to our natural inclinations and then becomes an inherent part of us. Let’s be more explicit. Too many of us have...
Steps to Start a Business Fast When You Want to Get The Lead Out
The steps to start a business fast are not all the same nor are all steps to starting a business equally important. But there is a series of steps that you may consider optimal if you truly wish to get going fast in initiating a micro-venture, especially if you’re...
Here’s What Makes Lead Nurturing Work
Got some lead nurturing to do yet nothing new to say? Let’s assume your marketing and sales teams are in alignment. (Big assumption!) This will make our discussion easier. Because having the sales and marketing folks speaking with each other makes lead nurturing not merely effective but feasible. Why?...
Starting Own Business With No Money But Some Maturity
The sign reads: ‘Starting Own Business, Every Nickel Helps’. That’s what the gentleman down on his luck (and sitting on the curb) wanted you to believe he would do with my money. “It’s not a loan,” he says. “But it’s going toward a worthwhile cause…” May be the joke...